First Impressions Matter

Transform your brand with a website that is personal, purposeful, and memorable.

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What your website says in seconds shapes how you’re remembered.

MEET THE FOUNDER

Web Designer & Strategist

Hi, I’m Mary Lou Hoover—a web designer and UX strategist helping small service-based businesses make a strong first impression online. With a focus on strategy and user experience (UX), I create custom Squarespace websites that reflect your business, speak to your audience, and support your long-term growth.

Not sure where to start? Let’s talk about what you need and where to go next.

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SERVICES

Ready for a website that grows with you?

Whether you’re scaling your business or stepping away from DIY, we offer services designed to meet you where you are.

01. Website Design

Elevate your established brand with a custom Squarespace website.

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02. Website Audit + Consulting

A strategic review of your current website with expert analysis and feedback.

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03. Website + Branding Design

Our all-in-one package offers a full brand identity and Squarespace website design.

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57%

Visitors won’t recommend a business with a poorly designed mobile website.

0.05 seconds

THAT’S 50 MILISECONDS!

For users to quickly decide whether they like your website and choose to stay or leave.

38%

People will stop engaging with a website if the content or layout is unattractive.

Source: https://www.sweor.com/firstimpressions

What Our Clients Say

Every detail was thoughtfully designed to enhance the user experience—and the final result is simply stunning. Mary Lou took my vision and elevated it tenfold. I wouldn’t change a thing!
— Crystal S. (Phigment Beauty Lounge)
Cardinal Web Services went above and beyond to understand my goals, ensured everything aligned with my brand, and I loved loved loved the outcome.
— Dana M. (Beauty on the Burg)
Mary Lou did a fantastic job building our website for our family's wedding venue. Her invaluable insight into design and technical details resulted in a beautiful site that drives more conversions with less effort on our part. We couldn't be happier with her work!
— Landen M. (Dove Creek Ranch)
I had Mary Lou at Cardinal Web Services design me a logo, website, and business cards! She knocked it out of the park! 100% satisfied with the end product! It looks amazing!
— Lucas F. (Veritas)
Mary Lou has an excellent eye for design... went above and beyond with beautiful work. My entire team was impressed and excited. Highly recommend her creative talent!
— San Antonio Association of Building Engineers